diff --git a/contrib/99-openocd.rules b/contrib/99-openocd.rules
index 3cdb0b428..057c4b7a6 100644
--- a/contrib/99-openocd.rules
+++ b/contrib/99-openocd.rules
@@ -125,6 +125,9 @@ ATTRS{idVendor}=="1cbe", ATTRS{idProduct}=="00fd", MODE="664", GROUP="plugdev"
 # Marvell Sheevaplug
 ATTRS{idVendor}=="9e88", ATTRS{idProduct}=="9e8f", MODE="664", GROUP="plugdev"
 
+# Keil Software, Inc. ULink
+ATTRS{idVendor}=="c251", ATTRS{idProduct}=="2710", MODE="664", GROUP="plugdev"
+
 # CMSIS-DAP compatible adapters
 ATTRS{product}=="*CMSIS-DAP*", MODE="664", GROUP="plugdev"